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PSEWeb 2025 Campaign
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
Social Media
In 2025 I took over leadership of the social media campaign for #PSEWEB, Canada's leading conference for marketing, communications and digital professionals in higher education.
In 2024 the account posted 8 pieces of content relating to the annual conference. In 2025 I put together a full strategy alongside my former mentee and we delivered four times as much content.
The full campaign can be viewed on https://Instagram.com/pseweb
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