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A brand isn’t your logo or colours — it’s your mission, vision, and values in action. Drawing on insights from Sinek, Kahneman, Aaker, Neumeier, and others, this post explores how purpose, emotion, and trust turn visuals into values and brands into belief systems.

Managing decentralized social media teams doesn’t have to feel impossible. Learn how Fanshawe College built a thriving community of 90+ content creators by focusing on empowerment, collaboration, and shared tools — not control.

Reddit remains one of higher education’s most overlooked platforms — yet it’s full of candid conversations, student feedback, and engagement opportunities. Here’s how colleges can turn Reddit from a missed opportunity into a powerful community space built on authenticity, support, and belonging.

Moving from a reactive to a proactive content strategy starts with clarity, collaboration, and planning. This framework helps communications professionals shift from last-minute posting to purposeful storytelling — with practical steps for setting goals, mapping audiences, and creating sustainable, strategic content that truly connects.

If you’ve ever inherited a patchwork of social accounts that all “sort of” represent your institution, you know the challenge: lots of channels, lots of energy, not a lot of cohesion. When I joined Fanshawe College as Social Media Communications Officer, that was our starting point—and this is how we built alignment and momentum.

Social media is only about 20 years old, still in its adolescence. Yet, despite the evolution of platforms and strategy, many organizations treat social media as an entry-level task rather than a strategic function.

Crisis communication isn’t just about reacting — it’s about preparing your organization to speak with empathy and purpose when it matters most.