top of page
Strategy
Beyond the Logo: What Brand Is Really About
A brand isn’t your logo or colours — it’s your mission, vision, and values in action. Drawing on insights from Sinek, Kahneman, Aaker, Neumeier, and others, this post explores how purpose, emotion, and trust turn visuals into values and brands into belief systems.
Sarah Wells
Oct 27, 20253 min read
bottom of page