Fanshawe Open House

Fanshawe holds two Open House events annually, one in spring and one in fall. Open House is an event held at Fanshawe campuses where prospective students and their families can explore the campus, meet current students and faculty, and learn about programs, admissions, student life, and financial aid. Attendees can tour classrooms and labs, get information on various programs and career options, and see if the college is the right fit for them.

I have grown communications for this event from a press release to an integrated communications strategy, that works in concern with the integrated marketing strategy.

The communications strategy now includes:
• An Open House promotional toolkit for all Ontario School Boards - delivered via mailchimp
• An Open House promotional toolkit for regional partners - delivered via mailmchimp
• A Open House promotional toolkit for regional media partners - via personalized email
• A Facebook Event co-hosted by all Academic, Campus and Service accounts and Ontario Colleges
• A social media campaign across Instagram, Reddit, Facebook, X, LinkedIN, TikTok and YouTube
• An internal Sharepoint site for employees to access all event details and collateral
• A series of blogs speaking to different aspects or experience of Open House
• A training sessions for all social media representatives to brainstorm collaborative content ideas

Results:
• 52.5% open rate for school boards email with a 13.6 click rate
• 46.9% open rate for community partner email with an 18.8 click rate
• Regular media spot on Rogers TV London
• Consistent earned media radio coverage in Huron-Bruce and Woodstock
• Consisten pick-up from the London Free Press, pre-event interviews
• CTV day-of event coverage in spring 2025
• Event pop-ups from Corus, Bell Media and Tourism London

Spring Open House Social Media Campaign (1 month approx.):
51,481 new followers
4,185 shares (270 directly attributed to the campaign).
397,575 Reel views during campaign period (76,139 plays attributed to campaign)
30 day’s worth of Reels playtime during campaign period (5 days 5 hours attributed to campaign).
70+ reels created over one month and ten days.
19 collaborative posts