Strategy

As Fanshawe College’s Social Media Communications Officer, I’ve led the development of integrated digital strategies that strengthen institutional reputation, unify messaging across divisions, and deliver measurable audience engagement.

These three strategies— Prospective Student, Here For You (Current Student), and Partner—represent the evolution of Fanshawe’s social presence into a cohesive, data-driven ecosystem that connects students, staff, and industry partners through authentic storytelling and collaboration.
Each strategy reflects a balance of creativity, clarity, and accountability—grounded in research, empathy, and the belief that communication should always connect people to purpose.