A brand isn’t your logo or colours — it’s your mission, vision, and values in action. Drawing on insights from Sinek, Kahneman, Aaker, Neumeier, and others, this post explores how purpose, emotion, and trust turn visuals into values and brands into belief systems.

Managing decentralized social media teams doesn’t have to feel impossible. Learn how Fanshawe College built a thriving community of 90+ content creators by focusing on empowerment, collaboration, and shared tools — not control.

Crisis communication isn’t just about reacting — it’s about preparing your organization to speak with empathy and purpose when it matters most.