Managing decentralized social media teams doesn’t have to feel impossible. Learn how Fanshawe College built a thriving community of 90+ content creators by focusing on empowerment, collaboration, and shared tools — not control.

If you’ve ever inherited a patchwork of social accounts that all “sort of” represent your institution, you know the challenge: lots of channels, lots of energy, not a lot of cohesion. When I joined Fanshawe College as Social Media Communications Officer, that was our starting point—and this is how we built alignment and momentum.