Moving from a reactive to a proactive content strategy starts with clarity, collaboration, and planning. This framework helps communications professionals shift from last-minute posting to purposeful storytelling — with practical steps for setting goals, mapping audiences, and creating sustainable, strategic content that truly connects.

If you’ve ever inherited a patchwork of social accounts that all “sort of” represent your institution, you know the challenge: lots of channels, lots of energy, not a lot of cohesion. When I joined Fanshawe College as Social Media Communications Officer, that was our starting point—and this is how we built alignment and momentum.