Crisis Communication

In crisis, every message matters. It’s not about controlling the narrative; it’s about communicating with clarity, staying calm under pressure, and showing compassion in real time. From my years at Fanshawe College and other engagements, I’ve learned that the most effective crisis communications are built long before a moment hits — through planning, empathy, and readiness.

I believe that strong crisis communication starts with trust. It’s built by listening, by anticipating how information will land, and by ensuring that people feel informed and supported when they need it most. Whether it’s a campus-wide alert, a sudden reputation issue, or a fast-moving online story, my goal is always the same — to create calm through clear, confident communication.

This portfolio showcases real-world examples where proactive strategies, quick clarity, and genuine care turned potential disruption into opportunities to maintain trust and strengthen relationships. It’s a reflection of my belief that even in uncertainty, strong communication can anchor people, reinforce credibility, and guide organizations through challenging moments with integrity.